truTV

From 2013 to 2016, I served as Art Director for truTV’s digital design team, leading a group of full-time designers, freelancers, and interns through a major brand refresh. During this pivotal time, the network shifted from traditional reality programming to a bold, comedy- and infotainment-focused identity.

My team was responsible for shaping truTV’s online presence—from digital brand identity and social media design to website and app UX, experiential design for event takeovers, and occasional key art and out-of-home campaigns. I also directed photo shoots and collaborated closely with talent during marketing productions. Our work earned numerous marketing and advertising awards and received multiple Webby and Promax nominations.