NBCUniversal

From 2016 through late 2021, I served as Senior Art Director for NBC Digital, focusing on the network’s Late Night properties: Saturday Night Live, Late Night with Seth Meyers, A Little Late with Lilly Singh, and The Tonight Show Starring Jimmy Fallon. While my work on The Tonight Show was more a la carte, my team handled full 360 design support for the other three shows—including brand identity, social media graphics, digital marketing assets, short-form video content, and everything in between.

What began as a solo role quickly evolved into leading a team of full-time designers, freelancers, and interns as the scope and demand grew. I also acted as project manager and directed on-site video shoots for original short-form content. Highlights include our three-time Emmy-nominated design work for Saturday Night Live (in collaboration with the show’s social media manager), as well as a short-form video content strategy we helped shape—one that drove substantial, measurable revenue through original content and curated mashups.