NBCUniversal

For almost six years starting in 2016 and ending late 2021, I was the Senior Art Director for NBC Digital, focusing on the Late Night Properties (SNL, Late Night with Seth Meyers, A Little Late with Lilly Singh, and The Tonight Show starring Jimmy Fallon). The Tonight Show work was more a la carte, but my team was full 360 on the other three shows for all design work including brand identity, social media design, digital marketing design, short form video pieces, and everything in between. 

The team started as just myself, then as the workload increased, it evolved into me managing a team of full-time employees, freelancers, and interns. I also acted as their project manager and a producer/director for on-site short form video shoots. One highlight was the Saturday Night Live work my team created along with the show’s social media manager being nominated for an Emmy three times. Another being a short form video strategy we participated in, creating original content and curated mashups, that ended up single-handedly bringing in an incredible amount of quantifiable revenue for our group.